YADC SWITZERLAND: MIGROS
For Switzerland’s 2024 Young ADC Competition, Migros wanted to introduce their new mascot for kids: Murpfi — a cute, rabbit-like fable character. But Murpfi wasn’t meant to be just an Easter thing. The goal was to make it a year-round, interactive companion for little ones whenever their parents shop at Migros. So how do you reveal a mascot like this in a food market? Our idea: take any existing Migros OOH ad and double it — not in size, but in perspective. Using clever fan-like folds and positioning aligned with children’s eye level, we created a magical visual that sparks kids’ imaginations, while adults still see the regular ad from their own line of sight.

CREDITS:
Gvozden Milosevic & Terence Fuchs

MY CONTRIBUTION:
- Design
- Art Direction

AWARDS:
1x Shortlist