YADC SWITZERLAND: MC DONALDS
For Switzerland’s 2022 Young ADC Competition, McDonald’s introduced a new app feature that lets you skip the queue. Order online and jump into a priority line — snatching your meal ahead of those ordering in-store. Tying it all together, we paired this with the headline: “Waiting is a thing of the past.” And to add a twist, the visuals featured historical oil paintings—juxtaposing classic patience with modern instant gratification.

CREDITS:
Gvozden Milosevic & Terence Fuchs

MY CONTRIBUTION:
- Design
- Art Direction