YADC SWITZERLAND: CREDIT SUISSE
For the 2023 Young ADC Competition, Credit Suisse set a clear challenge: get more Swiss women engaged with their finances. Our answer? An AR-powered wake-up call — hidden in plain sight. We created an app-feature that turns real Swiss banknotes (10, 20, 50, 100 CHF) into interactive triggers. Just scan a note and you’ll get a hard-hitting fact tied to its value. Example? Scan a 100-franc note and discover: "In some pro football clubs, men earn up to 100x more than women." The twist: that same number — 100 — gets gifted as starting capital if you begin investing on the spot. Insight meets action. Right in your wallet.

CREDITS:
Cedric Fuchs & Terence Fuchs

MY CONTRIBUTION:
- Design
- Concept
- Art Direction

AWARDS:
1x GOLD